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The
International
Best Seller

is back bigger
and better

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Ebook edition is here!

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PRE
ORDER

Ships November 8th

LISA ELDRIDGE

Global Creative Director, Lancome

Owner, Lisa Eldridge Beauty

What a great idea for a book. Such great advice for anyone starting out who wants a career in assisting 

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SAM FINE

Legendary Celebrity Makeup Artist

Global Ambassador, Fashion Fair Cosmetics

I'm thrilled that a book like this exists to help new artists learn that assisting is one of the most important roles in an artist's career.

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What is Assisting?

An assisting job is when you assist a Key/Senior artist, who works within the areas of interest you have always wanted Fashion, Magazines, Beauty, Print, Film and Celebrity. 

 

It’s on-the-job training very much like interning.  You are there to assist on sets and gigs to gain valuable experience to enrich your career.

WHY  ASSIST?

Ever wonder what goes on when working in magazines, fashion, print, film, with celebrities but couldn’t get in the room to see? Assisting a Key Artist gets you in that room, and gives you those secrets you’ve always wanted to know. It allows you to gain invaluable knowledge while you’re working.

How can I
become an assistant?

Ahhhhhh now that’s the million-dollar question. Much like a college intern where you can source jobs via their networks when it comes to assisting in the "industry" of fashion/beauty/magazine/film etc., those jobs aren’t always listed.  In other words, if you want to assist, you will have to go about finding those opportunities on your own. 

Assisting Rules tells you how and so much more. It prepares you for the day and everything leading up to and after. It is the bible of assisting 

 
 

“I believe luck is preparation meeting opportunity. If you hadn't been prepared when the opportunity came along, you wouldn't have been lucky.” OPRAH WINFREY

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Author, deshawn hatcher

Why Assisting Rules?

Author DeShawn Hatcher says she wrote the book because of the reticence of many professionals to offer advice when she was a beginner. The term “figure it out on your own,” was her kryptonite and moved her to dedicate time and energy to teaching and mentoring those looking to dive into the business of assisting. “Assisting is the job that everyone needs, but so few know how to effectively go about landing,” says Hatcher. She has shared her experiences on the speakers’ circuit and has a YouTube live channel where she sometimes fields questions and gives helpful tips to freelancers.

Multimedia Makeup Artist & Educator

YOU MAY HAVE SEEN MY WORK

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The focus of Assisting Rules!, your career!

The focus of AssistingRules! 
to educate, inform and prepare you for your career one chapter at a time

 

1.

NEED HELP MAKING A CONNECTION?
HIGHLY EFFECTIVE WAYS TO RESEARCH & CONNECT TO KEY ARTISTS

3.

WHAT TO MASTER

ON SET?

MASTER SET ETIQUETTE, PHOTOGRAPHERS, TESTING & NOW WITH FILM/TV INDUSTRY FOCUS OVER 40 RULES INCLUDED

5.

DON'T KNOW HOW TO APPROACH A KEY?
PROPER WAYS TO MAKE PHONE CALLS AND EMAIL INTRODUCTIONS PROFESSIONALLY

2.

DON'T HAVE A CLUE WHERE

TO START?

DEDICATED TO PREPARE YOU FOR THE DAY BEFORE, THE DAY OF YOUR JOB,AND THE DAYS AFTER

4.

DON'T KNOW WHAT TO SHOW A KEY or DIRECTOR
HOW TO CURATE YOUR PORTFOLIO AND WEBSITE 

6.

WANT TO ASSIST AGENCY ARTISTS?
LEARN HOW THROUGH THE ALL NEW
ASSISTANTS LIST

KEVIN JAMES BENNETT

2 Time Emmy Winner 

Film/Tv/Print Master Makeup Artists

"DeShawn Hatcher is a beacon of light in these murky waters. A voice of reason, offering no apologies or sugar coating…just well-researched, factual advice learned the correct way through assisting."

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JAMES VINCENT

Celebrity Makeup Artist

Director of Education, The Makeup Show

DeShawn Hatcher, is an artist and educator who understands the importance of assisting in our industry and values our long history of apprenticeship.

 

THE MASTERS

Makeup and Hair masters from TV to major motion pictures, from Salon to Fashion Print as well as some of the top celebrity and fashion artists we have today have contributed their wisdom for you to learn from. Ever wanted to assist Roshar, Ted Gibson, Lottie,  Lacy Redway? These industry titans give you insight into the assisting world-don't miss it

 

#ASSISTING RULES

#ASSISTING RULES and you will find hundreds of testimonials of proud readers.  I am thrilled to say Assisting Rules is a bonafide success because of word of mouth.  Through the reader's referrals, it has been the most requested guide on assisting and I thank you all.  The love and support on Instagram, Twitter and personal emails are greatly appreciated